The famed home of The Brady Bunch (TV Series, 1969 – 1974) was recently listed for sale in July 2018 to much fanfare. The second most photographed home in the US, following The White House, it’s exterior is most notably recognized from the show as the family residence. It’s been announced that HGTV is the winning buyer and has plans to expand and update the interior to match that of the fictional Brady Family in true 70’s design and fashion. Inman report’s that the home will “be restored to TV classic original,” and in true Hollywood fashion the network is beginning production on a renovation series.
While it was a successful $3.5M Sale, nearly double the listing price, it was not without any contention or rumored controversy. HGTV ultimately beat out interested parties including Property Brothers’ Jonathan Scott and celebrities including Lance Bass and Miley Cyrus among others.
TRADITIONAL TRANSACTION VS. COMPETITIVE AUCTION
"We're not going to accept the first big offer from a developer who wants to tear it down," listing agent Ernie Carswell of Douglas Elliman told the Los Angeles Times. "We're going to wait a few days, in case there are others who want to purchase it as an investment to preserve it."
Auctions differ from a Traditional Sale as the process permits for controls and management, ensuring the highest sale price. Interluxe Auctions amplify exposure via strategic marketing campaigns including digital and public relations reaching an international database of qualified buyers, creating a sense of urgency. The traditional Brady Bunch House transaction closed in just under 30 days which likely limited or marginalized potential buyers who ultimately were unaware or had to seek out information. Alternatively, the Interluxe Auction Platform delivers a sale within 45 days, providing an opportunity for proactive outreach and prospecting, maximizing the total number of competitive bidders and subsequently resulting in the top offer and sale.
For Sellers and Agents: The Marketing Solution You've Been Dreaming About
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