Interluxe: A Modern Solution for Selling Luxury Real Estate

The most exceptional homes are often the hardest to sell. At $4 million and above, the buyer pool is small, true comparables are rare, and a traditional listing offers no deadline that compels anyone to act. Remarkable properties can sit for months, sometimes years, while price perceptions harden and buyer interest fades.

Interluxe was created to solve that problem. Incorporated in 2012 and launched in May 2013, Interluxe is a full-service luxury real estate auction marketing and sales platform specializing in the marketing and sale of non-distressed luxury real estate. Today the firm focuses on exceptional homes, estates, and distinctive properties from $4 million to $20 million and beyond.

Interluxe has marketed luxury properties across the United States, Canada, and the Caribbean, representing properties in more than 30 states and territories throughout North America. The company is led by siblings and business partners Scott Kirk, President, and Stacy Kirk, Vice President, with 50+ years of combined real estate experience. Through its principals, Interluxe has auctioned more than $1.15 billion in luxury real estate.

Why a Defined Timeline Changes Everything

A conventional listing is open-ended. Buyers can watch, wait, and negotiate at their leisure. An Interluxe auction does the opposite: it creates a competitive marketplace that concentrates buyer attention, establishes urgency, and compels buyers to act within a defined timeframe.

The objective is not simply more exposure. It is meaningful differentiation that captures focused attention and compels qualified buyers to engage. An Interluxe auction reframes the property as an exclusive, time-limited opportunity, creating urgency rather than signaling distress.

Many Interluxe sellers are simply ready for their next chapter. They own a significant primary residence or legacy estate and want to move toward the mountains, the coast, or a home that better fits how they live now. What they want is a focused, defined path to a sale instead of an indefinite wait.

Interluxe is most relevant when a property is distinctive, when buyer engagement has fallen short of expectations, or when the seller wants that defined path. It can be most effective as a first-to-market strategy, creating differentiation, urgency, and competition before buyer fatigue or price perceptions have an opportunity to develop.

Control Your Outcome

Every Interluxe auction is structured around the seller's goals and designed to maximize reach, urgency, and transparency. The seller remains in control of the reserve, timing, terms of sale, and the ultimate decision to accept the outcome.

Serious participation is built into the process. To bid, qualified buyers must satisfy the published Bidder's Deposit requirement and execute the Online Auction Terms & Conditions. Successful bidders execute a non-contingent purchase contract.

From Launch to Sold in Approximately 45 Days

From launch to closing, a typical Interluxe auction is completed in approximately 60 days, including a 30-day marketing campaign and closing within 30 days following the auction.

Interluxe provides an end-to-end solution encompassing strategy, marketing, bidder development, due diligence, broker preview support, online bidding technology, and auction execution. Due diligence materials are organized in advance so buyers can evaluate the property before bidding, and qualified prospects are offered scheduled opportunities to preview the home. Bidding takes place on a transparent, accessible, real-time platform where registered bidders can compete with confidence from anywhere in the world.

Reaching the Right Buyers, Worldwide

Over more than 25 years, Interluxe has cultivated a proprietary worldwide database of more than 700,000 buyers, real estate professionals, and private clients. More than $33 million has been invested in building, cultivating, and engaging that database and the marketing infrastructure behind it.

Interluxe reaches an average audience of more than 10 million impressions each month across its advertising channels, and a typical campaign generates more than 5 million advertising impressions. Campaigns are customized to each property and may include digital advertising, social media, email marketing, public relations, direct buyer outreach, brokerage outreach, and print.

Built Around the Listing Agent

Interluxe works alongside the listing agent, who remains central to the client relationship and actively involved throughout the auction process. The campaign is developed in collaboration with the seller and listing agent and executed by Interluxe, with marketing that is coordinated and co-branded to promote both the agent and the listing.

The listing agent's agreement with the seller remains intact and the agent's commission is protected.

Interluxe is the exclusive or preferred auction provider for many of the world's leading real estate brands, with partnership relationships including ILHM, Luxury Portfolio International, and The Agency.

Start the Conversation

If you own or represent a distinctive property valued at $4 million or more, Interluxe offers a more efficient, defined way to bring it to market. Learn more at interluxe.com/sellers or interluxe.com/agents, or call 1 (888) 415-5893